Nope, instead the HTC One — the one that was unveiled in New York City last week — is going to be the only One of the year: no HTC One XTLMFAO OMGPOP Edition or anything of the sort. That’s not to say this will be the only high-end HTC smartphone of the year — HTC still has the mid-range sectors to target, as well as a Windows line to promote — but the HTC One will remain at the top of HTC’s totem pole.
The Samsung-esque strategy allows HTC to focus on branding and marketing one phone across many different carriers. No longer does it have to run a campaign for X-phone because it’s on Y-carrier. HTC won’t have to delegate manufacturing resources and time to tons of different smartphones. Accessories can remain carrier-agnostic.
We enjoyed everything about that strategy on Samsung’s end, so we’re happy HTC is following suit. It’s a win-win for everybody involved, and we couldn’t be happier to see HTC finally realizing that over-saturation isn’t always the right answer.
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