HTC One to be OEM’s only true flagship for 2013

HTC seems to be taking its new strategy quite seriously. After HTC halfway broke its 2012 promise of not diluting its smartphone line-up with as many devices as it could, it seems the Taiwanese OEM is much more serious about cutting down the fat. Speaking with Omio, HTC’s Phil Roberson confirmed that HTC would not be going the route of yesteryear’s One line, where there were tons of different variants to get consumers confused (no one was worse than Sony in that regard, but I digress).

Nope, instead the HTC One — the one that was unveiled in New York City last week — is going to be the only One of the year: no HTC One XTLMFAO OMGPOP Edition or anything of the sort. That’s not to say this will be the only high-end HTC smartphone of the year — HTC still has the mid-range sectors to target, as well as a Windows line to promote — but the HTC One will remain at the top of HTC’s totem pole.

The Samsung-esque strategy allows HTC to focus on branding and marketing one phone across many different carriers. No longer does it have to run a campaign for X-phone because it’s on Y-carrier. HTC won’t have to delegate manufacturing resources and time to tons of different smartphones. Accessories can remain carrier-agnostic.

We enjoyed everything about that strategy on Samsung’s end, so we’re happy HTC is following suit. It’s a win-win for everybody involved, and we couldn’t be happier to see HTC finally realizing that over-saturation isn’t always the right answer.

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Latest HTC One teasers tip superior camera, audio experience

It’s not quite surprising to see HTC hyping its next big smartphone up to be the greatest thing since sliced bread, but with all of this pre-show hype we’re not expecting to be disappointed. Once HTC takes the stage to unveil the HTC One in New York City tomorrow morning we’re expecting to be blown away by several of its features. Well, it seems HTC will be putting an emphasis on a few different things.

For starters, the latest series of teasers feature a close-up of an iris with some sort of image within the pupil and the numbers 2-19-13, a close-up of some Canon lenses with that same date on it, and the outer edges of a pair of stereo speakers with a graphic featuring the date in between. We imagine the iris is tipping us off to a high-resolution display, the Canon lenses tease an out-of-this-world camera sensor, and the stereo speakers tell us to expect a superior audio experience (likely something Beats-infused).

In regards to that last point, the latest HTC One leaks show what appear to be a set of speakers on the front as well as on the back. It’s not often we get a phone with stereo speakers, so we’re definitely interested to see how this will sound in practice. There was also a fourth pic which showed a series of videos ready to be played back, but we’re not exactly sure what HTC’s referencing with that particular image.

That’s just one of many things we’ll be looking to get a hands-on taste of once we arrive in New York City tomorrow for HTC’s big unveil. Stay tuned to Phandroid as we provide live coverage of everything the Taiwanese company has to offer for its main money maker for 2013.

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