“The worst for HTC has probably passed. 2013 will not be too bad. Our competitors were too strong and very resourceful, pouring in lots of money into marketing. We haven’t done enough on the marketing front. Although we don’t have as much money to counter [Samsung and Apple], the most important thing is to have unique products that appeal to consumers.”
Dale Gai, an analyst at Barclays, says HTC is in a tricky place mainly because they don’t make any components. That, more so than the marketing problem, is what we feel puts HTC in a terrible position. Samsung makes their own screens, processors, memory chips, and many other parts required to make a mobile phone. The same can be said about LG. Now yes, Apple doesn’t “make” their own components, but they do buy equipment for their component suppliers.
When you really stop and think about it, what exactly does HTC do? They take Google’s software, Qualcomm’s chips, Sharp’s screens, and then slap everything together. As the rest of the industry tries to become vertically integrated, HTC is stuck acting like a company from the the turn of the century. Other than firing lots of people and going stock Android, we don’t know what advice to give this company.
Less than three years ago, HTC was the top Android maker in the US.Recent figures from comScore suggest it has fallen to fifth place among smartphone vendors with just 5.9 percent market share.
HTC’s 5-inch J Butterfly/Droid DNA handset could give the company some forward momentum. Sales rankings in Japan in December placed the device ahead of Apple’s own iPhone 5. The news gave the company’s stock a temporary lift, though those gains have trailed off some over the past few days.
We’ll find out soon enough just how bad the rest of 2012 was when the company reports its preliminary earnings results next week. Hopefully Chou is right that HTC’s worst days are behind it.
PS:Do you have a htc android sms backup tool?